SXSW Day 2

Day 2 and things are getting a lot busier, which means the talks are crammed but there’s more people to meet.

Great talk about UX and what it means.

UX is a focus
The core elements are represented by the honeycomb diagram
The user is always right
Visualise your user - what do they do, what do they look like, what do they wear?
Find the user's sweet spot, which is a cross between your objectives, technology requirements and the user needs
95% of users aren't reading 80% of your content - this makes your content even more important
Access to your site is for everyone, not just your core users (all ages, all cultures, all devices)
Think about the 1 thing users should be able to do and focus on that
Learn from failure - Einstein, Jordan, Walt Disney all failed but got back up

Panel

An intro into CSS3 and HTML5.

It doesn't have to look the same in every browser
There are HTML5 and CSS3 techniques you can use today
Educate IE6 customers - if need be use the "it'll cost more to make sure it looks the same on IE6" technique
HTML5 doctype is very simple - once you declare it you're 'buzz word' compliant
When using the new HTML5 elements use the IE Javascript fix (like this one)

Awesome day and loads of parties to finish the day off.

I’ve setup a posterous blog for various SXSW tidbits if you want to follow it too.